Post by b2cdatabase on Feb 7, 2024 0:51:52 GMT -6
Strengths of the GDN campaign wide range of operation, you reach users browsing your websites, increasing users' awareness and encouraging them to take action, attractive graphic forms will encourage them to get to know the company and its products/services, re-reaching users who have already visited your website with remarketing, supports sales through a call to action. 3. Video campaigns This is a video advertisement displayed on YouTube, other websites and applications. This type of advertising campaign allows us to target very diverse demographic data, interests, as well as audience segments, content, locations, languages and devices. Please remember, however, that each type of targeting added to one campaign narrows our audience. If we want to consciously limit the audience, we can use content exclusions in the same arrangement as targeting.
Video campaigns work well with display ads in Phone Number List campaigns where the primary goal is to expand reach. Commonly called: YouTube campaign. When to use a video campaign: when you want a large campaign reach, when you want to increase user awareness about the brand, product, service or promoted content. The most frequently chosen types of video advertising 1. Skippable True View In-Stream Ads Ads appear before, during or after videos. The user has the option of skipping the ad after 5 seconds or continuing to watch it. The ad consists of a video that is hosted on YouTube, a final URL, a display URL (in the ad), and optionally: a companion banner, a headline (15 characters), and a call to action. 2. Non-skippable True View In-Stream ads Non-skippable ads appear in the same way as skippable ones. They are distinguished by the fact that they cannot be omitted.
The maximum duration of such an advertisement is 15 seconds. An interesting combination of in-stream ads is the ability to create sequences. Sequencing allows us to show different videos to the user in the order we choose . Thanks to this, we can tell a story, strengthen the message and arouse greater interest among recipients. Sequencing different videos to generate more interest from your audience. 3. Advertising bumpers These are short 6-second videos that the user cannot skip. They are displayed identically to the two advertising suggestions above. In terms of message, this is potentially the most difficult material to make because it is the shortest. Video campaign structure Video campaigns, just like the examples above, are divided into campaigns, ad groups and ads. We have the freedom to divide the material at our disposal.
Video campaigns work well with display ads in Phone Number List campaigns where the primary goal is to expand reach. Commonly called: YouTube campaign. When to use a video campaign: when you want a large campaign reach, when you want to increase user awareness about the brand, product, service or promoted content. The most frequently chosen types of video advertising 1. Skippable True View In-Stream Ads Ads appear before, during or after videos. The user has the option of skipping the ad after 5 seconds or continuing to watch it. The ad consists of a video that is hosted on YouTube, a final URL, a display URL (in the ad), and optionally: a companion banner, a headline (15 characters), and a call to action. 2. Non-skippable True View In-Stream ads Non-skippable ads appear in the same way as skippable ones. They are distinguished by the fact that they cannot be omitted.
The maximum duration of such an advertisement is 15 seconds. An interesting combination of in-stream ads is the ability to create sequences. Sequencing allows us to show different videos to the user in the order we choose . Thanks to this, we can tell a story, strengthen the message and arouse greater interest among recipients. Sequencing different videos to generate more interest from your audience. 3. Advertising bumpers These are short 6-second videos that the user cannot skip. They are displayed identically to the two advertising suggestions above. In terms of message, this is potentially the most difficult material to make because it is the shortest. Video campaign structure Video campaigns, just like the examples above, are divided into campaigns, ad groups and ads. We have the freedom to divide the material at our disposal.